Zynga – Senior User Experience
Category
Application Design, Front End Development, UXDate: July 2018 – Present
As a Senior Experience designer, I lead and coordinate with multiple disciplines to design and develop new game features such as Guild System, Achievements, Referrals, After turn UX, UI porting in Unity in Words With Friends franchise. As a feature lead, I work on UX scoping for a feature, work closely with product and game designers to build user stories, brainstorm and storyboard the user flows. As a lead, I create wireframes and prototypes using tools such as Figma and Protopie, test them with our player base, and iterate based on business goals. I do market research as part of the pre-production process, that helps me identify new trends and learn from the examples. I have also built the design system for faster and efficient designing, presented my learnings with internal and franchise
Services:
- Mobile Game UI Design
- Gaming UX
- Brainstorming
- User Story writing
- Market Research
- User Flows
- Prototyping
- Animation
- Mentoring
- Building Design System
Softwares:
- Figma
- Sketch
- Unity
- Protopie
- Zeplin
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- WordPress
